When Facebook first started to offer professional pages to businesses, companies took advantage of that. They use these pages to increase their brand’s reach. Over time, Facebook got smart and restricted reach, forcing companies to pay for promoted posts and advertising. Today, it’s pretty challenging to stay in front of even a small fraction of your fans.
Recently, Facebook has launched an algorithm update. As a result, many business owners and marketers are worried; they are taking a look at their organic reach and how they can increase their results despite the changes. However, you don’t have to worry as much as many people do.
Many have experienced a decline in their business page’s organic reach on Facebook. Some of the features of the recent social media landscape include such decline in reach and endless prompt to turn on your Page Notifications.
Facebook’s algorithm has been switched up since the social media giant was linked to the “Fake News Scandal”; this is to take more control over what content can be seen by users. Unfortunately for businesses, this algorithm change had dramatic effects on their pages’ organic reach. In fact, millions of businesses have experienced that their overall Facebook Business page engagement has dropped by 50% since the change.
That’s a really big fall, but there are certain things you can do to combat the changes and increase reach.
First, you need to create and share quality content. This may seem a cliché in the world of SEO and online marketing but quality really is a huge factor when it comes to improving your engagement. So, be sure to be sure that your fans will love each post and want to interact with it. Work on your posts in a way that will surprise and attract your audience.
For more on the ways to increase your Facebook reach, click here: https://www.flyingsolo.com.au/marketing/7-simple-ways-to-increase-your-facebook-reach